πŸ§‘β€πŸŽ„πŸŽ„3rd Day of Christmas - The quickest way to know if a market is worth your time

Dec 11, 2025
 

On the third day of Real Estate Investing Christmas, I want to give you one of the simplest tools we use inside the Deal Room when we size up a new market.

Before we ever underwrite a deal, run comps, or even look at a rent roll, we do one thing first. We check the population trend.

Real estate is nothing more than supply and demand. The buildings are the supply. People are the demand. If population goes up, demand goes up. If population goes down, demand goes down. Simple.

Here is the easiest way to check it.

  1. Pull up the Wikipedia page for the city you are researching.
  2. Scroll to the demographics section.
  3. Look at the historical population chart. In ten seconds you will know whether the market is growing, flat, or shrinking.

Growing population means rising demand. (it's not rocket science...)

Shrinking population means trouble ahead.

Flat population means rents may grow with inflation but not because more people want to live there.

This one check will save you from wasting hours underwriting deals in markets that were never going to work in the first place.

See you tomorrow for the 4th Day of Real Estate Investing Christmas!

 

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