🧑‍🎄🎄 the 8th Day of Christmas: Cash Flow

Happy eighth day of Christmas!

Quick question. Why do we obsess over cash flowing properties?

When Jennings and I first got into apartments, we were taught to buy cash flow. It sounded good on paper. But it wasn’t until we lived through a few real deals that the lesson really sank in.

Cash flow does more than pay the bills.

It buys you time.

Time is either your best friend or your worst enemy in real estate.

We learned this the hard way on a deal in Clemson, South Carolina. Great market. Great story. Cash flowing, but not enough. Renovations took longer than expected, we missed leasing season, and we never fully caught up.

We exited clean. Every investor got their capital back. No one lost money.

But the margin for error was razor thin.

Then we saw the opposite play out on another deal. Market shifted. COVID hit. Interest rates jumped. Values dropped.

That property survived because it cash flowed the entire time. It paid its expenses. It paid its debt. It gave us the breathing room to wait out the cycle and choose the right exit.

That’s the real power of cash flow.

You can make money flipping. You can make money developing. But those strategies require deep pockets and perfect timing.

Cash flowing assets give you options.

As you start thinking about 2026, here’s the question to ask...

What cash flowing assets can you acquire that give you time on your side?

That’s exactly what we break down inside the Deal Room. Real deals. Real underwriting. Real lessons from wins and mistakes.

If you want to learn how to analyze cash flow the right way and avoid deals that quietly steal your time, come join us.

Happy eighth day of Christmas, see you tomorrow!